Or get a custom email template that you can reuse over and over again by plugging in new content-ideal for brand consistency.There are a number of possible causes for such a behavior.
To make the most out of your email campaigns, hire a freelance designer who specializes in email design. Better email design for better businessĬonsidering the statistics we mentioned at the start, you can see how better email designs lead to better responses from readers, which in turn lead to better conversions, click-throughs, brand reputation and sales. University Tee’s flamboyant lettering connects into the other graphics, the background and even the layout itself with strategically overlapping layers and extended stems acting as leading lines to segment the email.
More experienced designers can even integrate typography into the overall layout and visual flow.
#MAIL DESIGNER CRACKER#
Sometimes you can use typography just to spice things up as John Lewis and Cracker Barrel show us. In the case of Rock Candy Media, highlighting “never” accentuates the meaning of the message. One of the basic typography techniques in graphic design is to highlight operative words. The images you use in your emails can influence how people perceive you while artistic imagery might help with the performance of a current promotion or individual call-to-action, atmospheric imagery is more about the long-game, helping to build the right brand associations and encouraging brand loyalty and recognition. Rather than eliciting a specific emotion in your reader (“this makes me happy,” “this makes me hungry,” etc.) atmospheric imagery is more about how people interpret your brand. In the same vein as artistic photography, the imagery in your email can create the right mood or atmosphere. It’s pleasant to watch, calming, even, the kind of emotional response that only yields positive actions for your email campaign.
Likewise, Swag Jeweller’s animated snowfall effect serves the same purpose. But with the right eye for photography, anyone can take advantage of this technique, even a construction company like Anderson. Dazzle readers with artistic photography and effectsĮmail design by Maia & Stefan Pulciu by Artheanĭazzling photography is something you might expect from Naadam, a fashion company, or from AirBnB, which focuses their branding on adventurous experiences and creating memories that will last a lifetime.
#MAIL DESIGNER SERIES#
We’ve got you covered! Here, you’ll find 31 of the best email designs along with an analysis of what they do right in a series of simple, actionable tips and best practices. It’s not an easy feat for businesses and designers to accomplish, but it’s the price of admission for the marketing channel with the highest return-on-investment.Īs you embark on your own email marketing journey, you’re probably wondering what makes good emails and where you can find email design inspiration. They want masterfully designed displays on the same level as a web page that are personalized to their specific interests. People today expect more from emails than just a wall of text and uninspired images. Illustration by OrangeCrush.Įmail design helps you get your message across. Beautiful email design gets people clicking. Often, the only thing that separates the two is great email design. When it comes to emails, there are really only two ways to go: the good way, with emails that excite prospective and existing customers, and the bad way, with emails that do nothing but annoy those who receive them.
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